ABOUT SÃO PAULO

São Paulo, Brazil's largest city, is a bustling metropolis known for its vibrant culture, diverse population and economic importance. With more than 12 million inhabitants, it is the most populous city in South America and a major financial centre.

São Paulo boasts a rich history that dates back to its founding by Jesuit missionaries in 1554. Its skyline is dominated by tall skyscrapers that symbolise its status as a global city. The city is a melting pot of cultures, with influences from around the world manifesting themselves in cuisine, music and art. São Paulo is also known for its bustling street markets, where visitors can find everything from fresh produce to handicrafts.

Despite its urban sprawl, São Paulo offers many green spaces, including Ibirapuera Park, a popular recreational area and cultural centre. The city's diverse neighbourhoods each have their own distinctive character, from the upscale Jardins to the bohemian Vila Madalena. São Paulo's cuisine is a reflection of its multicultural population, with a wide range of restaurants offering international dishes alongside traditional Brazilian fare.

The city is a cultural powerhouse, home to world-class museums, theatres and music venues, including the São Paulo Art Museum and the Municipal Theatre. Despite its problems, such as traffic congestion and inequality, São Paulo continues to thrive as a dynamic and cosmopolitan metropolis that attracts visitors from all over the world.